Effective Jan 12, 2021
Scroll to the end of this page to see a record of changes to this Privacy Policy.
This Website Privacy Policy explains how Livingstone Outdoor collects, uses, keeps, and discloses Personal Information and the choices you have with respect to the Information Livingstone Outdoor collects, uses, and discloses during your online experience via our website www.livingstoneoutdoor.com and its subdomains (collectively the "Sites"). Our privacy policy practices are based on and compliant with Manitoba's Personal Information Protection Act (PIPA), Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), and the ten internationally recognized privacy principles.
In this Policy, when we say "we," "us," and "our," we are referring to Livingstone Outdoor (also referred to as "Livingstone"). When we say "customer," we refer to an individual who has made a purchase or otherwise made a commercial interaction with Livingstone Outdoor. When we say "you," "user," or "individual(s)," we are referring to the person accessing our Sites (non-customer or customer).
In this Policy, "Personal Information" means information about an identifiable individual such as name, email address, residential address, and telephone number. Personal Information also encompasses more sensitive Information such as gender, age, health status, family information, and any other data assigned to an individual.
For additional information about our privacy practices when handling customer-specific Personal Information that our Sites have not collected, please contact our Privacy Officer.
ACCOUNTABILITY
Livingstone Outdoors' Privacy Officer is responsible for creating, oversight, and implementing our privacy management program and procedures to protect Personal Information, for receiving your privacy-related questions, and for providing you with information about our practices.
You can contact our Privacy Officer at:
Livingstone Outdoor - Privacy Officer
1610 Byng Ave, Brandon, Manitoba R7A 7J7 Canada
Phone: 1-204-578-5131
Email: [email protected]
Limited collection and use of Personal Information
Livingstone collects, uses, and discloses Personal Information for the following purposes:
- To provide retail services and process to customer purchases;
- To verify customer identity;
- To enable Livingstone to deliver a high standard of service to our customers and prospective customers;
- To understand the product and services to meet the needs of our customers and - prospective customers;
- To contact individuals directly for products, content, and services that may be of interest;
- To register individuals, on request, in Livingstone sponsored activities such as Livingstone events and Livingstone equipment rentals;
- To allow individuals to use our in-store and online technologies;
- To administer and fulfill contest and other promotions;
- To meet regulatory requirements; and
- To deliver regionally relevant user content.
We will collect only the minimum amount of information that is required to meet these purposes; however, we also provide you with the voluntary option of sharing additional information (e.g., your geographical location, your product reviews, etc.) to enhance your and others' experience with our Sites.
More specifically, Livingstone collects and uses the following information:
All individuals (customer and non-customer)
Email address:
When you register for a user account and/or subscribe to our email newsletter, we collect your email address. Your email will be used for account generation, and it will also be used to contact you for the purposes of product information, service updates, and notifications relating to the Sites. In accordance with Canada's Anti-Spam Legislation (S.C. 2010, c. 23) (CASL) with your consent, your email address will also be used to provide you with Information for promotional and marketing purposes. At any time, you can opt-out of most email communication from us by clicking on the unsubscribe link at the bottom of our emails, updating your subscription preferences in your online user account, or contacting our Store. We may still contact you for product safety updates.
To understand and improve the effectiveness of our email marketing efforts, when we send you a marketing email, we will collect information about whether you open the email, access the link(s) provided, and, if you do, what pages you visit on our Sites, and also what, if anything, you purchase.
When you register for an account or subscribe to our email newsletter, you will be required to acknowledge that you have read, understood, and agree to comply with the Terms of Use and this Website Privacy Policy, as it may be amended from time to time, for as long as you continue to use our Sites. If you disagree with the Terms of Use or this Website Privacy Policy, do not sign up for an account, subscribe to our emails, and/or use our Sites.
Website feedback form:
When you submit feedback about our Sites via our "Website Feedback Form" and/or complete an online survey that we have circulated, our third-party platform will collect information about you, including your expressed opinions and comments about your Livingstone experience. You will have the option to submit your email address as well. You will be bound by this Website Privacy Policy and Terms of Use of the platform, provided for your review when you access the Website Feedback Form and/or survey. Livingstone will use the Information you provide to enhance user experiences and respond to feedback. We may follow up with you to request further information related to the input provided.
Livingstone Events:
When you register for an event hosted by Livingstone, we will collect information about you, including your first and last name, address and contact information, Livingstone customer number (if applicable), email address, and emergency contact information. You will also complete an event waiver. If the event has a fee associated with it, we will collect your credit card information to process the payment. Where an individual under 18 is registering for an event, we require a parent/guardian to complete the Information and provide consent for the collection of information on behalf of the minor. To ensure your safety during the event, we will provide your emergency contact information to the event's First Aid Provider. Furthermore, in situations where your first and last name may be posted publicly (e.g., Poster signups or placings in a judging event), we will provide your first and last to the provider overseeing the event. If you would prefer not to have your name posted publicly, you may request an alias when registering by contacting our Store.
Equipment rentals:
When you reserve equipment rentals online, our third-party platform will collect information about you to complete your rental reservation, including your first and last name, email address, phone number, and home address. To process your rental payment, your credit card information will be collected. You will be bound by the third-party's vendor Privacy Policy and Terms of Use when submitting your rental requests.
Product ratings and review / Ask and Answer options:
When you submit a product review via the "Rating and Review" option on our Sites about the product, our third-party platform will collect your email address, a nickname (that will be publicly displayed when your review or question is posted), and information about your experience with the product and/or questions about the product. Any information or photos that you provide other than your email address will be posted publicly on our Sites, and by submitting, you agree to the platform's Terms of Use. We will use this information to respond to your questions, and follow-up with any product concerns or issues, and make improvements to your overall experience with Livingstone. However, we reserve our rights to exercise our discretion in responding to all reviews and questions. If you have purchased a product from Livingstone Outdoor and have not opted out from receiving commercial electronic messages, you may also be contacted by us with the opportunity to provide a response to questions posed in the "Ask and Answer" section, and your engagement in these opportunities is entirely voluntary. Please note email collection in the "Rating and Review" and "Ask and Answer" options are not used for marketing purposes.
Livingstone Loyalty Rewards Program
Information Collection
Livingstone Outdoor Loyalty collects personal information, including name, contact information, and purchase history, to manage your loyalty account and offer rewards.
Use of Information
Collected information is used to track points, communicate rewards, and improve customer experiences. We may also use this data for marketing purposes with your consent.
Sharing Information
We do not sell or share your information with third parties, except to service providers assisting us in program administration.
Data Security
Livingstone Outdoor employs reasonable security measures to protect your personal information from unauthorized access.
Cookies and Tracking
We may use cookies to enhance your experience. You can modify cookie settings in your browser.
Aggregate site use information:
Our third-party site host records analytics about the pages viewed by all the individuals who access our sites. This data includes internet protocol (IP) address, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, connection speed, read time, display time, and the number of clicks. We use this data, in aggregate form, to compile statistics and reports for Livingstone's use and to improve the online experience for all visitors. We may, on occasion, provide portions of this aggregate information to vendors, consultants, potential advertisers, or news agencies. Typical uses of the data in this fashion would be to improve site functionality and evaluate the effectiveness of marketing initiatives.
Your physical location:
To provide you with location-based services, we may collect, use, and share the physical location of your device by, for example, using satellite, cell phone tower, or wi-fi signals. We may use your device's physical location to provide you with personalized location-based services and content. Some location-based services offered by Livingstone, such as the "Store Locator" feature and location-based Push Notifications, require your Personal Information for the feature to work. You will be permitted to allow or deny such uses, but if you decline them, we may not be able to provide you with a personalized user experience.
Mobile device:
If you use a mobile device to access the Sites, we may collect device information (such as your mobile device ID, model, and manufacturer), operating system and version Information, IP address, and geolocation information.
Cookies, web beacons, pixel tags:
A cookie is a small text file stored on a user’s hard drive. Cookies are required to make purchases on our Sites. We also use cookies to assist with site traffic analysis, which includes tracking the time/date of visits, pages viewed, and referring URLs. We may use cookies to serve our remarketing campaigns so that third party vendors, which could include platforms like Google and Facebook, show our ads on sites across the Internet. We may also use web beacons or pixel tags to compile tracking information reports regarding website user demographics, website traffic patterns, and website purchases. None of the tracking information in these reports can be connected to the identities or other Personal Information of individual users. For our own research purposes, we may link tracking information with Personal Information provided by individuals who access the Sites. Once such a link is made, all of the linked information is treated as Personal Information and will be used and disclosed only in accordance with this Privacy Policy.
Tracking and analytics:
Livingstone may use certain third-party analytics and/or ad serving services that also use cookies to monitor system usage, server, and software performance, to improve system design, to create benchmarks and to conduct trending analyses. The providers of these services may independently collect, use, and disclose your IP address together with information about your visits to this and other websites that they service in accordance with their own privacy policies (and not this privacy policy). These third-party services may use their own cookies and other data collection technologies. They may use your browsing behaviour to improve your experience, to gain a view of how people are using websites that they service so that improvements can be made, and as otherwise permitted in their privacy policies. Livingstone may also use targeted advertising service providers to tailor Livingstone advertisements to your preferences. These advertisements may appear on Livingstone’s website or social media sites, or on third party sites. If you do not consent to 3rd party analytics, please do not use our Sites. If you have opted in to receive email news or offers, we may use your email address to target advertising to you. You may opt out of Livingstone email advertising by clicking the unsubscribe link at the bottom of our emails, updating your subscription preferences in your online user account, or contacting our Store.
Cached data:
When you use our Sites and App, some data is cached in the memory of your device. Cached data is encrypted and kept on the device as long as you are logged in, even if the Site is put in the background. The data is deleted from the device when you sign out of the Site and does not remain on the device.
Additional customer-specific information
Customer information:
When you create an online account to purchase products through our Sites, you can store credit card information and your billing address in your account. Your credit card information will be stored as tokenized information and will be only available to you and for your use when purchasing products.
Processing of customer purchases from our sites:
When customers purchase an item from our Sites, we only request the information needed to complete the processing of orders and billing, which includes your shipping and billing address, telephone number, credit card and debit card details.
Your payment will be processed by an authorized third-party platform and shipping information will be shared with shipping companies that fulfill the shipment of your order on behalf of Livingstone. As noted above, to expediate your purchases, in your user account, you may choose to save your preferred shipping and billing address, and payment card details.
Disclosure of information
Disclosure of information by Livingstone:
Livingstone will not disclose Personal Information for purposes other than the purposes identified in this Privacy Policy or for purposes that we expressly identify to you at the time we seek to collect your personal information. We do not sell, rent or disclose your Personal Information to any third party without your consent unless disclosure without your consent is required or authorized by law.
For example, under certain circumstances, Livingstone will disclose your Personal Information without first obtaining your consent to:
- Legal authorities: when we are required or authorized by law to cooperate with local, national, or international law enforcement or other authorities for the reporting of and/or investigation of improper or unlawful activities, at the request of a third party, or if we believe disclosure is reasonable to comply with court orders, protect individual’s health and safety, or protect Livingstone’s rights and property.
- Trusted third parties: when the services we are providing to you require us to provide your information to a third party who performs functions on our behalf. Your information will be treated with the same level of privacy and security as we are committed to providing as an organization and will not be used for other purposes than that which we authorize.
Disclosure of information by you:
By you: You may disclose information when you post content to our websites, in-store technologies, or other public forums, such as our brands’ social media pages, blogs, and online product reviews. Any information that you disclose through these services will become publicly available.
Social sharing: when you use certain aspects of Livingstone’s website or other services, or you post information to other social networking sites (e.g. posting a link to Livingstone’s Facebook or Instagram pages, or “liking” a product on your Facebook or Instagram account, or “pinning” a product on your Pinterest account), the Personal Information that you post or share in connection with these third party sites is visible to other persons and can be read, collected, used and disclosed by other persons. Any information provided to such third-party social networking sites and other sites is outside of Livingstone’s control and is not governed by this Privacy Policy.
Collection of debt: Where it is necessary to establish or collect amounts owed to us.
Retention of information
At any time and without penalty, you can close your Livingstone online account by sending an e-mail to our Service Centre at [email protected]. If you would like to update or remove specific pieces of information you have saved within your account you can update them yourself by logging into your account (e.g., saved credit cards, billing address, etc.).
If you wish to have any of your information removed from our databases, or if you no longer want us to send any further communications to you, you can adjust your email settings through your online account or you can send an e-mail to our Store at [email protected]. Where your information is stored with our third parties, we will proceed as necessary to remove your information as requested. If you decide you no longer want us to send you further communications, we may still contact you for product safety reasons.
If you are a part of Livingstone’s membership program and have purchased products through Livingstone, we will retain a copy of your purchase history to ensure the appropriate enforcement of our “Guarantee” unless otherwise requested. If, however, you request that we delete your purchase history this may negatively impact our ability to honour this guarantee.
Consent
Livingstone takes a consent-based approach to the collection, use and disclosure of Personal Information. Subject to situations where consent is not legally required, we identify the purpose(s) for which we are collecting your Personal Information at or before the time we collect it. Depending on the nature and sensitivity of the Personal Information we collect, we will do one of the following: (1) obtain your express consent to the collection; (2) imply your consent to the collection from the fact that you have chosen to supply your Personal Information to us; or (3) consider that you have consented to the collection unless you have chosen to opt-out of providing consent where we have made an opt-out option available.
International operations and data transfers
Unless there is a legal or regulatory requirement to store, access and/or use Personal Information in Canada, we may use third party platforms located outside of Canada to process and/or store Personal Information for us. Please note that Personal Information in the custody of these third-party platforms may be subject to access by the law enforcement authorities of those jurisdictions in which the third parties are located.
Our Privacy Officer can provide further information about our policies and practices regarding third party platforms located outside of Canada and further information about how they collect, use, disclose or store Personal Information on Livingstone’s behalf.
Accuracy
Livingstone relies on you to ensure that the Personal Information you provide to us while using the Site is as accurate, complete, and up to date as necessary for the purposes for which it is to be used. You are welcome to make changes, request deletion or correction to Personal Information previously provided to Livingstone can be up updated online by logging into your account.
Safeguards
Livingstone uses administrative, technical, and physical safeguards to protect your Personal Information against loss, theft, and unauthorized access, use, disclosure, copying, modification, disposal, or destruction in accordance with applicable legal requirements and industry standards. For example, we implement encryption and security controls to protect against unauthorized access to Personal Information during electronic transmission and require third parties acting on our behalf to maintain reasonable and appropriate safeguards.
We will review and update our security policies and controls as technology changes to ensure ongoing security of your information, however, please bear in mind that no internet or email transmission is ever fully secure or error free and no security system is impenetrable. We cannot fully guarantee the confidentiality of any information that you share with us.
Openness
Livingstone makes clear and transparent notice of our privacy practices publicly available via this Website Privacy Policy and via the notifications that we provide to you at the time that we collect your Personal Information directly from you. You are also welcomed to contact our Privacy Officer (see Accountability section above for contact information) to seek additional information about our privacy policies and practices.
Individual access
At any time, you can review, edit, or request removal of information you have provided to Livingstone within the requirements as outlined in Retention of Information above. Upon written request, addressed to the Livingstone Privacy Office, Livingstone will also provide you with a list of entities to whom we have disclosed your Personal information.
Additional features and information
It is important to guard your privacy when you are online. If our Sites and App contain links to other websites, those websites are not governed by this Privacy Policy. Whether we have posted those links or other organizations, or individuals have posted those links, you should read their privacy policies and make an informed decision about whether you want to use those websites or their services.
Where Livingstone has enabled you to connect with other third-party platforms in order to utilize their services in conjunction with our Sites, you will be subject to their collection practices and the terms of use and privacy policies of those third-party platforms. You are responsible for reviewing and agreeing to those privacy policies, and terms and conditions. If you do not agree with the third-party terms of use or privacy policies, you should not use the services offered by such third-party service providers.
Children’s privacy
Livingstone recognizes that children’s privacy should be treated differently and values the involvement of parents and/or guardians in the protection of children’s Personal Information and privacy rights online. As such, Livingstone does not actively market its services or Sites to individuals who are below the age of 13.
Livingstone Careers
If you apply for a job opportunity via the Livingstone Careers website, you will be required to create an account on our third-party platform to facilitate the submission and processing of your application and provide consent for the collection of your information. You will be bound by the third-party platform’s Privacy Policy and Terms of Use, along with Livingstone’s Privacy Policy when handling information for recruitment purposes. The information you provide during the recruiting process will only be used and retained to consider your qualifications for employment and access to that information will be limited to employees at Livingstone who need it to assess if the role and you are a good fit.
Third Party Disclosure
We do not sell, trade, or otherwise transfer to outside parties your Personally identifiable information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect our or others' rights, property or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Changes to this Privacy Policy
We may update this Policy to reflect changes to our information practices. We will post any changes to this page and, if the changes are significant, we will provide a more prominent notice such as notification via email. We will also keep prior versions of this Privacy Policy in an archive for your review. We encourage you to periodically review our Privacy Policy for the latest information on our privacy practices and to contact us if you have any questions or concerns.
Effective Date: January 12, 2021
Revised: November 22, 2024
